Real Estate and Crowdfunding: A New Path for Investors

Real estate crowdfunding offers a still relatively novel path if you’re a newer investor looking to tap into the real estate market. This approach means you can pool resources with others online, enabling access to projects that typically require a lot of capital. Crowdfunding reduces the high barriers to entry, enabling everyday investors to diversify their portfolios. Access to real estate assets can provide stable cash flows and capital appreciation.1


  • Real estate crowdfunding enables developers to solicit a wide array of potential investors, leveraging social networks on technology platforms.
  • New changes to regulations stemming from the 2012 JOBS Act opened up real estate crowdfunding, allowing individuals greater access to the extensive U.S. real estate market.
  • One of the biggest advantages of investing in crowdfunding for real estate is that investors can commit far lower amounts of capital, sometimes as low as $500 or $1,000.
  • One downside to investing with crowdfunding is that for most of these projects, you have to be an accredited investor.
  • Diversification: You can diversify your portfolio within the amount you allow for crowdfunding by investing in several properties or projects with smaller amounts rather than more considerable sums in a single property.
  • Risks: While real estate crowdfunding can offer higher returns than traditional investments, it also has risks. These could include project failures, illiquidity, and the potential for platform failure or fraud.3
  • Regulatory environment: The Jumpstart Our Business Startups (JOBS) Act of 2012 significantly affected real estate crowdfunding by easing securities regulations and permitting more people to invest in private real estate transactions.
  • Transparency: Crowdfunding platforms should provide transparency into the investment opportunities, including details about the properties, the terms of the investment, projected returns, and the developers’ backgrounds.

Real estate crowdfunding is an evolving field, with new platforms and opportunities emerging regularly. It is important that you conduct thorough due diligence and consider consulting a financial advisor before participating in any crowdfunding ventures.

The Advantages and Disadvantages of Real Estate Crowdfunding


  • Crowdfunding platforms lower the barrier to entry for real estate investments.
  • You can spread your risk by allocating funds across different properties, geographic locations, and the types of real estate projects.
  • Platforms typically provide detailed information about investment opportunities.
  • Real estate crowdfunding could offer higher potential returns than some traditional investments.
  • You can choose passive investments where the crowdfunding platform and the project developers manage the properties and the operations.
  • For new investors, crowdfunding could be an educational tool, offering insights into real estate investing without requiring a large commitment of capital and time.


  • Real estate investments in general are risky, and crowdfunding is no exception.
  • Investments in crowdfunded properties are usually illiquid; there’s typically no secondary market where you sell shares of your crowdfunded investments.
  • Investors are typically not involved in the management of the property, making you reliant on the platform and developers to handle the project effectively.
  • Crowdfunding platforms charge fees for their services, which could eat into your investment returns.
  • The regulatory environment for real estate crowdfunding is still evolving, which could introduce new risks or compliance requirements.
  • As more investors turn to real estate crowdfunding, there is a risk of market saturation, potentially leading to lower returns.

You should weigh these advantages and disadvantages carefully, considering your financial goals, risk tolerance, and investment horizon. You should also review the track record of the crowdfunding platform and the specifics of each investment opportunity, including the structure of the deal, the experience of the developers, and the projected returns. Consulting with a financial advisor who understands real estate crowdfunding is always the best course of action.

How to Get Started

Getting started in real estate crowdfunding involves several steps that help ensure you make informed and strategic investment decisions. You should first understand the different real estate types and the differences between equity and debt crowdfunding.

Next, you should research the different crowdfunding platforms. Look for platforms with a good track record, transparency, and strong due diligence processes. Also, review their user interfaces, how well they communicate with investors, and the types of projects the platforms offer.

Then, assess your risk tolerance. Real estate crowdfunding could range from relatively safe debt securities with fixed returns to speculative equity investments in development projects. Your risk tolerance should guide the types of investments you consider.

This should lead to the financial planning stage to determine how much you can put into this kind of venture. Real estate should be a part of a diversified portfolio, meaning you’re not overexposed in any asset class, including real estate.4

In addition, you should get a handle on the legal and tax implications of real estate crowdfunding. This includes understanding the structure of the investment, any liabilities that may be incurred, and how the investment will be taxed.4

Finally, it would be best to consult with a financial advisor or an attorney specializing in real estate to review these details. You can review with the professional any initial investment ideas and the complex legal or tax issues that may arise.4

Real Estate Crowdfunding Regulations

In the U.S., real estate crowdfunding is regulated by several federal laws and regulations, primarily under the Securities and Exchange Commission (SEC). The regulatory framework has evolved to permit this type of investment while protecting the interests of investors.

In 2012, the JOBS Act eased securities regulations to help small businesses and startups raise capital. One significant change came with the formulation of Rule 506(c) under Regulation D by the SEC a year after the law’s passage. In particular, Rule 506(c) allows for advertising securities offerings if all purchasers in the offering are accredited investors and the issuer takes reasonable steps to verify their accredited status.5

Additionally, Title IV, known as Regulation A+ for “mini-IPOs,” lets companies raise up to $75 million from the public during a 12-month period. The regulation has two tiers with different regulatory requirements for the investments that can solicited from accredited and nonaccredited investors.6

Further changes include Regulation Crowdfunding (CF), which came into effect in 2020.7 The regulation permits companies to raise money under a so-called “common owner CF,” which lists investments in real estate development projects, among other small business ventures​​. The most significant change was the increase in the maximum amount that could be raised using Reg CF during any 12-month period. In March 2021, this cap was raised to $5 million from the previous limit of $1.07 million. This increase meant much larger deals could be brought to nonaccredited investors.8

Real Estate Crowdfunding Regulations Outside the U.S.

Real estate crowdfunding regulations outside the U.S. vary significantly from jurisdiction to jurisdiction, reflecting different legal systems, market practices, and investor protections.

In the European Union (EU), the European Crowdfunding Service Providers Regulation (ECSPR) has brought a common legal framework for crowdsourcing in the EU since November 2021. Under ECSPR, platforms can apply for a license to operate across all EU member states. ECSPR also includes investor protection measures, such as clear disclosure requirements, governance and risk management rules, and a mandatory reflection period for investors.9

The Financial Conduct Authority (FCA) regulates crowdfunding platforms in the U.K. The FCA requires due diligence and the proper management of client funds. There are specific regulations for different types of crowdfunding, including peer-to-peer lending. Platforms must first obtain authorization from the FCA to operate.10

Some provinces in Canada have adopted a multilateral instrument (MI 45-108) regulating crowdfunding while enabling startups and early-stage companies to raise capital through crowdfunding portals.11 In Australia, public unlisted companies can raise funds via crowdfunding platforms, with individual investment caps and company fundraising limits in place.12

The regulatory landscape for real estate crowdfunding is complex and can change rapidly. Platforms operating internationally must usually navigate a patchwork of regulations to ensure compliance in each jurisdiction where they operate. If you put money in one of these enterprises, you should also ensure you know the regulations in your own country, since these affect your rights and obligations as an investor.

What To Look For in a Real Estate Crowdfunding Site

When evaluating a real estate crowdfunding site, there are several key factors to review:

  • Track record and reputation: Research the platform’s history and the experience of its management team. Also, seek out reviews and testimonials from other investors and check for any previous legal issues and other red flags.
  • Transparency: The platform should have detailed information about each investment opportunity, including the risks, the terms of the investment, projected returns, and regular updates on project progress.
  • User experience: The website should be easy to use, with a clear process for browsing investments, managing portfolios, and accessing customer support.
  • Investment opportunities: Evaluate the types and quality of investment opportunities available. Research how the platform funds projects and what kind they are: residential, commercial, debt, equity, or a balanced allocation. Then, ensure the projects align with your investment strategy and risk tolerance.

Real Estate and Crowdfunding

  • Due diligence: Look at the platform’s process for vetting real estate opportunities. Rigorous due diligence is crucial to lower the risk of fraud and ensure the quality of the investments.
  • Fees and other costs: Review the fee structure carefully. Some platforms charge based on the investment amount or returns, while others may charge the project sponsors.
  • The minimum to invest: What is the minimum investment amount required? This varies significantly from one platform to another.
  • Regulatory compliance: The platform should follow all relevant SEC regulations and state laws, which is crucial for protecting your investment.
  • Liquidity options: Look at the liquidity options on a platform. Some offer a secondary market or other mechanisms to dispose of investments. However, generally, real estate investments are not very liquid.

Real Estate and Crowdfunding: A New Path for Investors

  • Risk management: Try to assess as best you can how the platform manages risk. Is there diversification among the projects? What happens if a project fails? What if a project doesn’t meet its funding goals?
  • Communication and reporting: The platform should communicate regularly in detail about the performance of the investments and any new opportunities.
  • Educational resources: Especially for new investors, the availability of educational materials to help understand real estate crowdfunding is beneficial.
  • Customer service: This is essential. Check whether the platform offers responsive support and resources like FAQs, live chat, or a customer service hotline.
  • Security: The platform should have robust security measures to protect personal and financial information.
  • Exit strategy: Investors should understand the exit strategy for each investment. Some projects may have a defined term with a clear exit, while others may be more open-ended.

By carefully evaluating these details, you should be able to choose the best real estate crowdfunding platform, one suited to your investment preferences and risk tolerance. It’s also prudent to begin with a smaller investment and get to know the platform before committing more substantial amounts.

Is Real Estate Crowdfunding a Good Investment?

Real estate crowdfunding could be suitable for certain investors. The answer depends on the investor’s financial situation, investment goals, risk tolerance, and investment horizon. Some considerations to determine the fit of a platform’s options include the ability to diversify, the passive income generation abilities, the potential for higher returns, and the opportunities to learn about the real estate sector.

What Are the Minimum Requirements to Invest in Real Estate Crowdfunding?

The minimum requirements vary depending on the platform and the investment type. Some platforms and investment opportunities are only available to accredited investors, while on other platforms, both accredited and non-accredited investors can participate.

Real estate crowdfunding platforms typically set a minimum investment amount that ranges from about $500 to $25,000. In addition, investors must be of legal age to enter into a binding contract, usually 18 or 21 years old, depending on the state. Some platforms require investors to be U.S. residents, although some accept investments from international clients.

What Are the Types of Crowdfunding?

Crowdfunding can be broadly categorized into four primary types: Reward-based crowdfunding, where backers contribute to a project in exchange for a reward or perk; equity crowdfunding, where investors contribute capital to a business or project in exchange for equity shares; debt crowdfunding, also known as peer-to-peer lending, which enables individuals to lend money to other individuals or businesses in exchange for interest; and donation-based crowdfunding, which is ordinarily used for charitable causes, personal fundraising, or to support individuals undergoing hardship.

What’s the Difference in Risks Between Real Estate Crowdfunding and Traditional Real Estate Investments?

Real estate crowdfunding typically involves lower individual financial risk due to shared investment, while traditional real estate requires much more capital with higher individual risk and management responsibilities. However, crowdfunding investments can be too dependent on one platform and offer less control over property decisions and lower liquidity.

What Are the Tax Implications for Real Estate Crowfunding?

The tax implications depend on whether the investment involves debt or equity, as well as how it’s structured. In equity agreements, investors hold shares in an entity that owns the property, which can yield taxable income or losses and may benefit from long-term capital gains rates and depreciation deductions, reducing taxable income​​. Debt deals typically generate interest income, which is taxed at the rate of income.

The Bottom Line

Real estate crowdfunding offers an accessible avenue for newer investors to enter the property market. By lowering the barriers to entry, such as high initial capital and complex ownership responsibilities, you can enter a domain previously reserved for the affluent or well-connected. This platform-based investment strategy allows individuals to diversify their portfolios, gain exposure to real estate as an asset class, and potentially earn returns that are less correlated with the stock market. However, new investors need to approach this opportunity with due diligence, a clear understanding of the associated risks, and an appreciation for the long-term nature of real estate investments.

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